An annual event took place yesterday called Giving Tuesday. This event occurs every year on the tuesday following Thanksgiving. Local and national businesses partook in this event by raising money for charities around the country. Many companies use this as a strategy of Public Relations to create a positive company image. In Fargo companies like Valley Imports and Others Fair Trade Boutique. Valley Imports said they would match donations up to $5000 and donate those funds to Sharehouse.
Philanthropic type activities generated by corporations and business have a positive effect on the companies image. This can be used as a marketing strategy to generate the interest of consumers by creating awareness of a company and perhaps giving them a competitive advantage over companies who don't partake in philanthropic activities. Giving tuesday became an internet sensation yesterday by creating hashtags and by generating the interest of social media users. Many companies gained recognition by their donations. These donations not only created a good reputation for the company but also boosted sales with their donations.
Works cited:
Olson, Dave. "Inside Business: Groups Get behind Giving Tuesday Movement." INFORUM. N.p., 02 Dec. 2015. Web. 02 Dec. 2015.
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