Leadership in the Workplace

Leadership is a necessary trait that a manager must carry and demonstrate. Different types of leadership are required for different situations. The different types of leadership are: coaching, super, and servant.

Coaching Leadership

Coaching leadership instructs followers on how to meet special organizational challenges they face. This type of leadership identifies inappropriate behaviors and suggests to the subordinate how they should change them. As the name indicates, this approach is much like a coach.

Super Leadership

Super leadership although it sounds like the best way to lead, it is not always the appropriate type. Super leadership is leading others by showing them how to lead themselves. A manager must teach them to think on their own, eliminate negative thoughts, and build self-confidence. If a manager does those things, the subordinate is more likely to lead her/himself.

Servant Leadership

Servant leadership is placing more value on helping followers achieve aspirations and fulfill personal needs. This type of leadership has been around the longest. A servant leader has multiple traits such as; a good listener, persuasive, empathetic, and consider themselves a steward of human resources.  Research has shown that this type of leadership has a lot of potential to lead an organization to success. 

Works cited:

Brown, Paul. "Leadership." Management 320. Barry Hall, Fargo. 2 Dec. 2015. Lecture.

Giving Tuesday

An annual event took place yesterday called Giving Tuesday. This event occurs every year on the tuesday following Thanksgiving. Local and national businesses partook in this event by raising money for charities around the country. Many companies use this as a strategy of Public Relations to create a positive company image. In Fargo companies like Valley Imports and Others Fair Trade Boutique. Valley Imports said they would match donations up to $5000 and donate those funds to Sharehouse.
Philanthropic type activities generated by corporations and business have a positive effect on the companies image. This can be used as a marketing strategy to generate the interest of consumers by creating awareness of a company and perhaps giving them a competitive advantage over companies who don't partake in philanthropic activities. Giving tuesday became an internet sensation yesterday by creating hashtags and by generating the interest of social media users. Many companies gained recognition by their donations. These donations  not only created a good reputation for the company  but also boosted sales with their donations.





Works cited:
Olson, Dave. "Inside Business: Groups Get behind Giving Tuesday Movement." INFORUM. N.p., 02 Dec. 2015. Web. 02 Dec. 2015.

What is Direct Marketing?

Direct marketing is one form of selling a product. This form of marketing gives the marketers a good amount of control over what information and impression the customer is getting. Direct marketing can come in many forms, Mail order, M-commerce, Telemarketing, and Direct Response Advertising.
Mail order can come in two forms, catalogs and direct mail. Catalogs are collections of products offered for sale and described in book form, usually consisting of product descriptions. An example of this would be the Sunday catalogs that department stores like Macys and Herbergers send out on an ongoing basis. Direct mail is a brochure/pamphlet offering a specific good/service at one point in time. An example of direct mail would be like the flyers Direct TV sends out to people that promote their prices.
Telemarketing is a form of direct marketing over the telephone. We have all experienced the annoying telemarketers that call the same time every day trying to sell the same product. A disadvantage of using this technique is nowadays there are "Do Not Call" lists.
Direct response advertising allows consumers to respond by immediately containing the provider with questions or an order. Direct response TV is an example of this with products such as Pay-per-view features on TV. Another example is Informercials which are segments that demonstrate and inform the audience about a certain product and often times will offer special prices if people "call within the next 20 minutes!".
M-Commerce is a promotional and other e-commerce activity that is transmitted over mobile phones/devices. An example of this would be SMS text messages that reach out to customers.

The technique that marketers choose to use is not always the same. There is no one definite way to market every product. The type of technique depends on the size of the audience and the product/service being sold.



works cited:
Pillai, Rajani. "Trade Promotion, Direct Marketing, and Personal Selling." Marketing 320. Barry Hall, Fargo. 1 Dec. 2015. Lecture.